GoTrack
In-store product analytics: with the store’s cameras it measures which product shoppers pick up, how long they hold it and whether they put it back, and can optionally show that product on the nearest screen. No face recognition.
About GOTONOM
GOTONOM Yazılım Teknolojileri A.Ş. is an Istanbul-based AI technology company. It builds three products for retail and businesses: GoTrack, GoVista and GoPeople.
Our products
GoVista
Cloud digital signage platform managing screens across Tizen, webOS, Android, Windows, Web and Novastar LED from one dashboard.
GoPeople
AI HR assistant on WhatsApp for leave requests, surveys, announcements, onboarding and policy questions.
Founding
GOTONOM was founded in Istanbul in June 2026 by Atakan Özalan, Okan Özalan and Öncü Berber and registered with the Istanbul Trade Registry. Product work before that date was done by the founding team.
Founders
Co-founder & CTO
atakanozalan.com ↗Co-founder (Product, Operations & B2B)
okanozalan.com ↗Öncü Berber
Co-founder
Sister company
GOTONOM is an independent sister company of US-based GOGOGO LLC: neither is the parent or a subsidiary of the other. GOGOGO LLC was founded by Atakan Özalan and Okan Özalan and makes Goddo, the AI image and video app.
Company facts
- Legal name
- GOTONOM Yazılım Teknolojileri Anonim Şirketi
- Trade registry no.
- 1145408 (Istanbul Chamber of Commerce)
- İTO member no.
- 1646761
- NACE
- 62.10.00 (computer programming)
- Founded
- June 2026, Istanbul
- Headquarters
- Istanbul, Türkiye
The records are public: the Turkish trade registry lookup and the Istanbul Chamber of Commerce list of new firms for 11-17 June 2026.
Research and lab notes
- Kapı açık, ama bekçi içeri almıyor
Research note (in Turkish)
- Ölçüme kendi ürünlerimizden başladık
Research note (in Turkish)
- From product decision to screen acknowledgement: GoTrack reaction time
GoTrack measurement note (in Turkish)
- GoTrack Lab ↗
Dated measurements from GoTrack’s test setup and stores, with method and limits (gotrackgo.com)
Not to be confused with
We have no connection to these similarly or identically named organisations and products:
- Gotonomi: British drone / satellite-communications firm
- Photonom: unrelated business
- GoTrack: GPS, fleet and vehicle tracking products of the same name
- GoVista Holidays: travel and holiday company
- GoVista GmbH: German travel guide publisher
- GoVista Internet: internet service provider
- GoPeople Pty Ltd: Australian same-day courier (gopeople.com.au)
Open source
GOTONOM’s GitHub organisation: github.com/gotonom ↗
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